LOOKBOOK 54
Emily Larned & Roxane Zargham
pubished by Red Charming
2008

edition of 100. 7 x 10 inches; 116 pages; with companion book of 3.5 x 4.5 inches,32 pages. Digitally printed, "bound" with removable plastiband.

What is the most reductive form that can yield the most variety in meaning? Possibly the white t-shirt. Tight it is James Dean, huge it is hip hop. It’s not what you wear, it’s how you wear it.

In LOOKBOOK 54, fifty-four different characters are created with nothing but one XL white t-shirt and common household supplies (binder clips, safety pins, duct tape, paper clips) used as styling aids. Its accompanying booklet LOOKBOOK 54 COMPANION features make-up, hair, and accessories also created exclusively with office supplies.

LOOKBOOK 54 is designed such that each sheet has the front and back of each look, but then these sheets are nested one inside another into a single large pamphlet bound together by an (archival) plastiband. You can view the 54 looks by flipping through the book to see juxtapositions of all fronts and then all backs, or you can remove the plastiband, take apart the book, and instantaneously see the two views of each look.

(concept/design)
EMILY LARNED is the sole proprietor of Red Charming, co-founder of Impractical Labor in Service of the Speculative Arts (ILSSA), and a former president of the Booklyn board. In 2008 she received her MFA in Graphic Design from Yale School of Art. Her work is collected and exhibited internationally, and in 2009 was appointed Assistant Professor of Graphic Design at the University of Bridgeport.

(photography)
ROXANE ZARGHAM, born in Paris to a fashion designer and raised in Los Angeles, is a freelance graphic designer living and working in New York City. She received her MFA in Graphic Design from Yale School of art in 2008, when she was also awarded the Rebecca Taylor Award for Distinction in Graphic Design.

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LOOKBOOK 54 COMPANION